Led end-to-end product strategy across SaaS, e-commerce, and B2B products. Drove product discovery, roadmap planning, and design sprint facilitation. Presented to executive leadership and built team hiring and career development frameworks across user research, interaction design, and engineering handoff.

• Managed design delivery across $3M+ in annual client engagements spanning SaaS, e-commerce, B2B, and enterprise platforms.
• Built reusable design systems across 60+ products. Standardized design language and accelerated engineering delivery across all client teams.
• Defined strategic direction across cross-functional teams, applying JTBD and hypothesis-driven design to identify high-impact opportunities. Contributed to product roadmap decisions aligned to OKRs. Used storytelling to articulate design direction and business impact to C-suite stakeholders.
• Hired, mentored, and ran structured performance reviews for a 5-person design team. Created individual career development paths and scaled team output across concurrent engagements.
• Retrofête — 83% revenue growth Redesigned the mobile shopping experience, restructured information architecture, rebuilt the design system for conversion, and introduced a component library that reduced design-to-dev handoff time. Awwwards HM.
• Luseta Beauty — +68% CVR+42% AOV-27% bounce Redesigned product discovery flows, introduced hair type and concern-based navigation, and optimized the product detail page with social proof.
• HITT Contracting — +228% qualified leads+27% lead quality Designed a dual-audience digital product serving client acquisition and talent recruitment. Clutch Best Website Design USA & MCA Best of Show.
• Boston Dynamics — +68% page speed85% accessibility Led end-to-end redesign of the robotics platform. W3 Gold, Davey Silver, Web Excellence Award.
• Bizrate Insights — Led product design for a consumer insights SaaS platform. Ran product discovery sessions with PMs and stakeholders to define experiment frameworks and success metrics. Designed dashboards, data visualization, and reporting interfaces in Figma. Drove UX improvements through usability testing, user interviews, and quantitative analysis.
• MDisrupt — Delivered end-to-end health tech product design including user flows, wireframes, high-fidelity prototypes, and design system components in Figma. Participated in sprint planning, design reviews, and retros with PMs and engineers. Applied jobs-to-be-done frameworks to translate clinical user needs into validated product experiences.

Designed end-to-end UX/UI for SaaS and e-commerce products focused on interaction design, conversion optimization, and mobile-first experiences. Facilitated design sprints, critique sessions, and cross-functional reviews. Mentored junior designers and presented to stakeholders.

• BetterCloud — +50% demo requests+49% pages/session-17% bounce Redesigned product marketing and onboarding flows. Improved messaging hierarchy and CTA structure.
• AgAmerica — +124% qualified leads+17% time on page Redesigned end-to-end user flows and content strategy for a financial product. Two Awwwards recognitions including Mobile Excellence.
• Delivered wireframes, high-fidelity prototypes, user flows, and design systems in Figma across multiple concurrent product engagements. Applied accessibility best practices and consistently shipped to developer handoff on schedule.
• Ran experiment-driven UX improvements based on analytics and user feedback. Applied RICE and impact-effort prioritization to drive customer retention and account growth.

Designed responsive web and mobile product experiences across a diverse client portfolio. Built foundational design systems and partnered directly with engineering teams on implementation across Shopify, WordPress, and custom builds.

• Developed design systems and style guides ensuring visual consistency across platforms and touch-points for 15+ client products.
• HeForShe — +1,250% CVR3M+ supporters Applied empathy-driven design thinking to the UN gender equality advocacy platform. Horizon Interactive Awards Gold.